Getting a job in a shoe production industry/sneakers industry is very critical because you are expected to be a specialist in your field, it is a field where the professionals contribute to the production of stunning kicks people wear, so if you are not good at bringing ideas or slow in productivity then you don’t have to seek for a job in this industry.
Social media marketing specialis
Primary objectives
Social media managers uses their digital marketing and awareness/advertising iq in creating awareness campaigns for for the company or brand’s social media presence. Their most objective is to attract and bring new customers to patronize the company. Not just that, to increase the engagement on the company’s social media accounts by consistently posting innovative contents.
They are in charge of posting new samples from the company, they promote these new releases by running Adverts on different advertising platforms to let people know that theirs is a new product from the company.
They endeavor to ask fans about their opinions on their new products and their suggestions, trying to get their feedback on their thoughts about the new samples. What they think should be changed and what they think should be improved in.
Store manager
Primary objectives
The retail store manager is person
Who makes available steps and guidance the store should follow to perform. They provide help to sales associates and ensures a proper performance within the store.
They are in charge of employing new staffs, they also manage inventories or invoices and train team members and monitor performance launch of these sales associates.
They contribute to ideas to the marketing department for promotional purposes. In sneakers store, the store associates bring ideas of the sneakers that should be produced more in the season because, they are the ones that have more ideas on that fastest selling sneakers.
Sales Associates
Primary objectives:
Sales associates are those retail professionals who communicate directly with the buyers/ customers, they are in charge of persuading people on the need to buy their sneakers, they provide the qualities of the sneaker that has been published by the social median managers and what has been used to design it.
They also throw hints on the production and what inspired the production of the particular sneakers. They are in charge of the company’s copywriting, which consists of persuasive words that encourages the customers to purchase more sneakers.
The sales associates are the most important department in the show industry because without them, how will you be able to sell to the public?
Visual merchandise
Visual merchandise department are in charge of visual samples of the yet to produce sneakers. They design on the computer and show the production manager and other departments on their thoughts about the new design.
They design this without it being produced yet, it’ll just be in visual form in the window just in case the company rejects the designs for some reason. When the visual display of the sneakers is attractive, customers tend to buy more. Most importantly, the color combinations.
Brand specialist
Primary objective:
Brand specialists are public marketing relation experts that focuses more of the branding of this products, they help in proper launching of new designs by merging the old products and the new designs for proper presentation.
For example, air Jordans company wants to release a new line of basketball kicks, the attention of the brand specialists must be called upon to ensure the new brand works hand in hand with the marketing and branding.
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Marketing specialists
This department ensures proper distribution of the products. They also go to different companies to tell them about their new products and everything that has to do with the new releases design. For example, apply comes out with new 5000 battery capacity, when the marketing department want to tell the public about the need to buy this new release, they will refer back to the old 4000 battery capacity batteries, comparing them with the new ones.
Purchasing agents
Purchasing agents are in charge of buying materials for new productions. For example every production in the company requires materials for a proper step by step procedure.
